Skip to content

Looker Studio

BI & dashboards · Free

About

Google's free dashboard and reporting tool that connects to Analytics, Ads, Sheets and BigQuery.

Key features

  • Drag-and-drop reports
  • Google data connectors
  • Sharing and scheduling
  • Partner connectors

Best for

  • — Marketing reports
  • — Free dashboards on Google data
Pricing
Free
Platforms
Web
Works with
Google Workspace, Google Analytics
Last checked
2026-10-29
Status
Listed, not yet tested

Our take

Free and convenient for Google data. Slows down on large datasets and complex blends.

Features and pricing change often — confirm on lookerstudio.google.com before you commit.

Alternatives to Looker Studio

ToolTypePricingBest for
Looker Studio (this)BI & dashboardsFreeMarketing reports
TableauBI & dashboardsPaidEnterprise dashboards
Microsoft Power BIBI & dashboardsFreemiumMicrosoft-centric organisations
MetabaseBI & dashboardsOpen sourceStartups wanting self-serve BI
ThoughtSpotBI & dashboardsPaidSelf-service analytics
Julius AIAI data analysisFreemiumNon-analysts exploring data
HexData notebooksFreemiumData teams sharing analyses